Start with the Ampl Diagnostic.
The Ampl Diagnostic is the starting point for practices that know something could be clearer, stronger or more effective, but are not yet sure where the real problem sits.
We look at how your practice currently communicates its value, difference and expertise, and where that message is getting lost.
A focused, independent look at your practice through a client’s eyes.
Before we meet, we review your website and selected client-facing material, such as a recent proposal, capability statement and project story.
Then we meet with your principals or directors for a focused 60–90 minute session.
Together, we look at:
what your practice appears to be known for
what genuinely differentiates you
how clearly your expertise is connected to client value
where your messaging is generic, unclear or inconsistent
how you explain scope, role, fees, risk and process
where there are opportunities to strengthen conversations, proposals and business development
What we look at.
Before we meet, we review your website and selected client-facing material, such as a recent proposal, capability statement and project story.
Then we meet with your principals or directors for a focused 60–90 minute session.
Together, we look at:
what your practice appears to be known for
what genuinely differentiates you
how clearly your expertise is connected to client value
where your messaging is generic, unclear or inconsistent
how you explain scope, role, fees, risk and process
where there are opportunities to strengthen conversations, proposals and business development
What you leave with
Find the gaps between what you do well and what clients actually understand and value.
The aim is clarity, not complexity.
Includes pre-review, 60–90 minute session and written summary with recommended next steps.