Architects. Be Yoda.

Most architects think they are the hero of the project.

That’s a problem.

Clients are the ones with capital on the line, reputations at stake, and problems to solve.

Our role is not to compete with that story.
It’s to guide it.

A short piece about why architects should be the guide, not the hero.

Architects, be Yoda.
Wisdom required. Bathrobe optional.