I’m Sally Woods, a registered architect, practicing in Wellington.

I started Ampl after years of seeing architects’ real contribution brushed off as “fancy” or “expensive”, rather than recognised for what it really is: design leadership underpinned by professional judgement and responsibility for long-term outcomes.

Through Ampl, I work with practices and organisations to talk about architecture with the same clarity and conviction we bring to design, helping clients understand the value architects bring and see them as strategic partners, not optional extras.