Your Questions Answered.
Wont you just give every practice the same messaging?
Architecture practices are like sites – each one has its own character, constraints, and context. Your message is just as individual.
The work we do is grounded in your projects, your clients, and your way of working. Sure, some themes overlap across the profession — but how we express them is specific, not cookie-cutter.
“Marketing is gross.”
I’m with you. We’ll treat marketing as clear, honest communication – straight-up messaging, not hype.
No sales scripts, no fake scarcity. Just better conversations with the right clients.
How will this be different from what we already do?
The way architects usually communicate is great for attracting staff and impressing peers – project photos, awards, “our design story”. It has its place, but to clients it makes every practice look the same. Ampl is part of the shift to communication that’s strategic, client-aware, and easy to act on – for practices who want to be chosen, not just admired.
Will our voice get lost in the process?
No. We’ll just amplify it.
You already do good work. My role is to help you express it in a way that shows clients your value, understand it and act on it - without losing the depth, nuance, or integrity of your design approach.
We’ve used marketing people before – they didn’t get us, or our work.
Most marketing advice for architects is borrowed from other industries. Architecture is different — it’s slow, complex, high-trust, and full of risk.
With 20+ years as a registered architect, I understand procurement, consultant teams, risk, councils, budgets, and boards. We don’t have to waste time getting me up to speed — we can go straight to communicating your value clearly.
We don’t have time for this.
I know. That’s why the work is structured, time-boxed, and focused on things you’ll actually use. We do a concentrated block up front, then I build tools and templates that make your existing communication faster and clearer — not another full-time job.
Wont we just look salesy or cheesy?
Absolutely not. We’ll just flip the script to something clients can better understand and apply to their own story.
The tone is clear, calm, and intelligent – communication that feels like a good client meeting: honest, confident, and compelling, without hype.
Our work speaks for itself.
Clients aren’t architects; they don’t always know what they’re looking at or what it took to get there. My job isn’t to dress the work up, it’s to give it a voice: context, outcomes, and a clear line between your decisions and their results, so the right people can actually recognise the quality that’s already there, and how you added value to the project.
We get most of our work from referrals – do we even need this?
Referrals are gold, and this work strengthens them. Clear positioning and simple, client-friendly language make it easier for people to recommend you – and easier for new clients to quickly understand who you are, what you do best, and why you’re worth backing.
We’re a small practice – is this overkill?
If anything, small practices feel the benefit fastest. With a clear story and a few well-chosen tools, you can stop trying to be everything to everyone and start attracting work that actually fits. We’ll keep it right-sized – no big agency machine, just what you need to communicate clearly and confidently.
Is this worth the cost?
Now is exactly the time to stand out in a crowded, uncertain market. Pipelines are lumpy, margins are tight, and clients are cautious – which means clarity becomes a competitive advantage.
The work we do is tied to things you can feel quickly: better-fit enquiries, clearer proposals, stronger hit rates, fewer hours wasted on the wrong prospects, and better fees. We’re not chasing vague “awareness”; we’re making it easier for the right people to find you, understand you, and trust what you do.
Done well, this work quickly pays for itself.