Strategic communication support for architects.
Ampl works with architects to make the value of their work clear, credible, and easy for clients to understand.
Rather than offering generic marketing services, Ampl focuses on the specific points where architectural expertise is often misunderstood, undervalued, or lost in translation — from early positioning through to proposals, websites, and everyday project conversations.
Practices engage at different points, depending on where they need clarity or support.
Our Services.
Practice Positioning & Value Definition
This work establishes what your practice is really known for – and what sets it apart.
We work with you to clarify:
what differentiates your practice beyond style or sector
how your expertise creates value for clients
the kinds of projects and clients you are best suited to
how to describe your role and contribution with confidence
The outcome is a clear positioning your whole practice can stand behind, providing a strong foundation for communication, decision-making, and growth.
Client-Ready Messaging & Language
Good positioning only works if it can be used.
This service focuses on shaping clear, practical language that reflects how your practice actually works - and speaks to what clients care about.
This may include:
key messages and talking points
clear explanations of value beyond “design”
language for discussing risk, process, and responsibility
consistent framing your team can use in meetings, writing, and proposals
The aim is confidence and consistency, not marketing jargon.
Proposals, Bids & RFP Responses
Public-sector proposals and RFPs are rarely decided on design alone.
They are assessed by panels balancing risk, compliance, capability, confidence, and accountability, often by people who are not architects but who carry responsibility for procurement decisions and public value.
Architects naturally write about their practice and their work. Public-sector clients are looking for reassurance that risks are understood, responsibilities are clear, processes are robust, and outcomes will stand up to scrutiny.
This work flips the focus from architect self-description to public-sector problem-solving.
Ampl supports practices to:
translate architectural expertise into clear, panel-ready responses aligned with evaluation criteria
shape bid narratives that demonstrate understanding of governance and risk
clarify roles, scope, and value in a way that builds confidence for assessors
strengthen responses so they are easier to evaluate and recommend
The result is RFP responses that feel clear, credible, and aligned with public-sector decision-making.
Project & Impact Storytelling
Architects express expertise through design - but it’s rarely communicated in a way clients recognise as value.
This service focuses on turning past work into clear, credible stories that support future opportunities.
This may include:
reframing projects around decisions, challenges, and outcomes
articulating impact beyond form or concept
developing short, reusable narratives for proposals, websites, and capability statements
The goal is to make experience legible and persuasive, without exaggeration.
3 Levels of Project Support
Practices engage at different depths depending on how and where the story will be used.
Each tier builds on the previous one, increasing depth and reusability. The appropriate level depends on where the story will be used and how much context the reader needs.
If you’re not sure which level is right, a short conversation is usually enough to work that out.
Project Snapshot - approx 300 words
A concise project summary that clearly explains the challenge, the architectural response, and the outcome. This level focuses on clarity and relevance, helping clients quickly understand the value of the work without wading through detail.
Project Story - approx 700 words
A more developed narrative that explains how architectural thinking addressed constraints, trade-offs, and client priorities. A more developed narrative that explains how architectural thinking addressed constraints, trade-offs, and client priorities.
Impact Case Study - up to approx 1200 words
A flagship case study that positions a project as evidence of expertise, judgement, and responsibility. This level focuses on outcomes and lessons learned, making experience legible to decision-makers and assessors.
Marketing & Communication Systems
For practices wanting more consistency without more noise.
Ampl helps set up simple, sustainable communication systems that support your practice in the background.
This may include:
clear messaging structures that can be reused
light-touch content or visibility plans
enquiry and follow-up habits
internal tools and templates that reduce reliance on one person
The focus is making existing effort more effective — not adding more to your workload.
Not sure where to begin?
We offer a small, focused first step so you can experience how we work and decide what, if anything, to do next.
Ampl Diagnostic
Fixed fee $550 + GST
A short, focused review of how your practice is currently presenting itself to clients.
This looks at your website homepage and one proposal, bid, or capability document and answers a simple question:
What is this practice currently signalling about its value, strengths, and focus?
You’ll receive a one-page written snapshot outlining:
what’s coming through clearly
where client priorities are not being addressed
where your value may be getting blurred or undervalued
a small number of positioning opportunities
This is a useful sense-check on its own, and a practical, low cost first step into deeper positioning work.
RFP Response Review
Fixed fee $550 + GST
A focused review of a single proposal or RFP response through a client lens.
This service shifts the focus from architect self-description to client problem-solving, helping identify where value, responsibility, and confidence are either landing or getting lost.
You’ll receive written feedback covering:
clarity of narrative and client focus
alignment with evaluation criteria or client priorities
how risk, scope, and outcomes are being framed
practical suggestions to strengthen the response
This is useful for practices working regularly with RFPs or competitive tenders.